Paula Sells a Scanner That Converts Large Documents to an Electronic

question 38

Multiple Choice

Paula sells a scanner that converts large documents to an electronic format for editing and printing items up to six feet long and four feet wide. She secures an appointment with the marketing manager of a large department store chain, which had been identified by her sales force as a prospect. Her plan is to demonstrate the product's unique features. However, as soon as the meeting starts, the manager says, "I am the regional head for all the buying that this chain does. What made you attempt your sales pitch with me? You should have met one of my subordinates first." Based on which of the following questions of the qualifying process is Paula likely to deem the manager as a lead, but not a true prospect?

• A) Does the lead have the ability to pay?
• B) Can the lead be approached favorably?
• C) Does the lead have a want or need that can be satisfied by the purchase of Paula's products or services?
• D) Is the lead eligible to buy?

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Definitions:

Monthly

Occurring or produced once a month.

Growth Rate

The rate at which a company's or country's economy grows or the rate at which a given variable, such as population or an investment, increases over a specified period.

Compounded

The process where the value of an investment increases because the earnings on an investment, both capital and interest, earn interest as time passes.

Monthly

Occurring, produced, or executed once every month.