When Evaluating Risks in the Idea Screening Phase, If a Firm

question 56

Multiple Choice

When evaluating risks in the idea screening phase, if a firm is found to lack the necessary resources or expertise, it should:

• A) completely reject the new product idea.
• B) not act too hastily in discounting the new product idea.
• C) ignore the risks and commercialize the new product idea.
• D) not reconsider other alternatives.

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Definitions:

Edward T. Hall

An anthropologist known for his work in the areas of body language, proxemics, and cultural communication theories.

Complicating Factor

An element that introduces difficulty, making a problem harder to solve or a situation more challenging to navigate.

Informal Language

A casual form of language that is used among friends or in less formal settings, characterized by the use of slang, colloquialisms, and contractions.

Gossip Chain

A communication process in which information (often personal or private) is spread from one person to another through a network of acquaintances.