Fred Is a Marketing Manager Consultant Working in Tandem with Members

question 60

Multiple Choice

Fred is a marketing manager consultant working in tandem with members from other functional areas that include engineering, production, and administrative staff. While evaluating a new product proposal, Fred and his team members from other functional areas work simultaneously toward reaching a conclusion. Which of the following methods is Fred's project team following?

• A) Rugby approach
• B) Out-rotation
• C) Skunkworks
• D) Brainstorming

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Definitions:

Projective Tests

Psychological assessment tools that use ambiguous stimuli to uncover a person’s unconscious desires, fears, and struggles.

Objective Tests

Standardized assessments that measure an individual's knowledge, abilities, or traits without subjective judgement from the test giver.

MMPI

Minnesota Multiphasic Personality Inventory, a standardized psychometric test of adult personality and psychopathology.

CPI

An abbreviation for the California Psychological Inventory, a self-report inventory created to assess interpersonal behavior and social interaction.