The Primary Goal of a Test Market Is To

question 79

Multiple Choice

The primary goal of a test market is to:

• A) evaluate and adjust the general marketing strategy to be used and the appropriate marketing mix.
• B) place emphasis on the organizational structure and management talent needed to implement the marketing strategy.
• C) evaluate the product plan from the standpoint of engineering, manufacturing, finance, and marketing.
• D) increase frequency of consumption or increase the number of customers using the firm's product(s).

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Definitions:

Closing

The process of helping people make a decision that will benefit them by asking them to buy.

Professional Salesperson

An individual skilled in the art of negotiating and closing sales deals, typically with extensive knowledge of the product or service being sold.

Order Requests

Requests made by customers to purchase a product or service, indicating the desire to proceed with a transaction.

Customer's Point

The perspective or standpoints of a customer on a particular issue, product, or experience, reflecting their needs, preferences, or expectations.