For a Segment to Be Measurable,the Firm Must Be Able

question 17

Multiple Choice

For a segment to be measurable,the firm must be able to measure its:

• A)homogeneous preferences.
• B)size and characteristics.
• C)postpurchase satisfaction.
• D)potential for test marketing.

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Definitions:

Industrious

Describes a person who is hardworking, diligent, and persistent in their efforts, often leading to productive outcomes.

Industrious

Characterized by hard work, diligence, and a strong work ethic.

Skills Valued

Abilities or proficiencies that are highly regarded and sought after in various contexts, such as in the workplace or personal life.

Culture

A system of shared beliefs, norms, behaviors, and expectations that persist over time and prescribe social behavior and assumptions.