Segmenting Consumers on the Basis of Their Most Important Attribute

question 47

Multiple Choice

Segmenting consumers on the basis of their most important attribute or attributes is called _____.

• A) benefit segmentation
• B) demographic segmentation
• C) psychographic segmentation
• D) attribute segmentation
• E) utilitarian segmentation

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Definitions:

Brightness

A subjective attribute of visual perception in which a source appears to emit or reflect a high level of light.

Saturation

In color theory, saturation denotes the intensity of color in an image or visual object; in marketing, it refers to the level of market penetration of a product, service, or message.

Trichromatic Theory

A theory of color vision that suggests our ability to perceive color is based on the response rates of three types of cones in the eye, each sensitive to different light wavelengths.

Color Vision

The capability of the visual system to distinguish objects based on the wavelengths of the light they reflect, emit, or transmit.