Marketing Managers Should Make Specific Strategy Decisions About

question 268

Multiple Choice

Marketing managers should make specific strategy decisions about:

• A) how many and what kind of salespeople are needed.
• B) how salespeople should be compensated and motivated.
• C) what kind of sales presentation should be used.
• D) how salespeople should be selected and trained.
• E) All of these alternatives are correct.

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Definitions:

Law of Increasing Cost

The principle that as production of a good expands, the opportunity cost of producing an additional unit rises.

Marginal Output

Marginal Output is the additional quantity of output that is produced by utilizing one more unit of a certain input, holding all other inputs constant, used to assess productivity improvements or decreases.

Diseconomies of Scale

Diseconomies of scale occur when a company or business grows so large that the costs per unit increase, opposite of economies of scale where costs decrease with increasing production.

Economic Growth

A rise in the output of goods and services within an economy over a specific time frame.