According to Learning Theory, a Cue Is Likely to Result

question 180

True/False

According to learning theory, a cue is likely to result in a consumer response only if there is a drive to satisfy.

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Definitions:

Straight-Line

A method of calculating depreciation of an asset which assumes the asset will lose an equal amount of value each year.

Sunk Cost

Costs that have already been incurred and cannot be recovered or changed, and thus should not affect future business decisions.

Salvage Value

The anticipated residual value of an asset after it has been fully depreciated and is no longer in use.

Net Working Capital

The variance between a corporation's current assets and its current debts, highlighting its short-term financial status.