When Developing a Marketing Mix, a Marketing Manager Should Remember

question 201

Multiple Choice

When developing a marketing mix, a marketing manager should remember that:

• A) "Promotion" includes only personal selling and publicity.
• B) A channel of distribution includes at least one intermediary.
• C) "Price" includes markups, discounts, allowances, and geographic terms.
• D) "Product" includes physical goods but not services.

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Definitions:

Cultural Tightness

The strength and enforcement of social norms and the level of tolerance for deviant behavior within a culture.

Standards for Behaviour

Established norms or criteria that guide acceptable and appropriate actions within a society or organization.

Individualistic Societies

Individualistic Societies prioritize the needs and goals of the individual over the collective, often resulting in a loose social framework where personal achievement and independence are valued.

Collective Societies

Cultures that prioritize the needs and goals of the group over the desires and success of individual members.