Which of the Following Statements Is FALSE

question 371

Multiple Choice

Which of the following statements is FALSE?

• A) Marketing is most important in a pure subsistence economy.
• B) Marketing should provide direction for production, accounting, and financial activities.
• C) Marketing builds long-lasting relationships that benefit the selling firm.
• D) Marketing doesn't occur unless two or more parties are willing to exchange something for something else.
• E) Marketing anticipates customer needs.

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Definitions:

Telling the Truth

The act of conveying facts or reality as accurately as possible, without deception or omission.

Waiting Patiently

The ability to endure delay or endure difficult situations without becoming annoyed or anxious.

North American Companies

Businesses or corporations that are based in North America, encompassing Canada, the United States, and Mexico.

Change Initiatives

Programs or projects implemented to alter the course of an organization’s path, aiming for improvement in processes, culture, or outcomes.