What Can a Marketing Manager Do to Make Demand for His

question 125

Multiple Choice

What can a marketing manager do to make demand for his or her product more inelastic?

• A) create unique offerings
• B) create buyer dependency
• C) cultivate selected demand
• D) change the package design
• E) any of these strategies will help render demand more inelastic

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Definitions:

Compensation

Payment or reward provided for services rendered or harm suffered, often relating to employment or legal settlements.

Müller-Lyer Illusion

A visual illusion in which two lines of the same length appear to be different lengths due to the orientation of arrow-like tails attached to their ends.

Susceptible

The state of being likely to be influenced or harmed by a particular thing or condition.