Harris Interactive,a Large U

question 57

Multiple Choice

Harris Interactive,a large U.S.research firm,has identified six distinct online consumer lifestyle segments: (1) __________; (2) hunter-gatherers; (3) brand loyalists; (4) time-sensitive materialists; (5) hooked,online and single;and (6) e-bivalent newbies.

• A)drifting surfers
• B)desktop veterans
• C)media movers
• D)click-and-mortar
• E)digital collaborators

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Definitions:

Conversion Costs

The total expenses of direct labor along with manufacturing overhead, which are spent in transforming raw materials into completed goods.

Conversion Costs

The combined costs of direct labor and manufacturing overhead required to transform raw materials into finished products.

First Department

The initial production stage or department in a manufacturing process where raw materials begin their transformation into final products.

Equivalent Units

A concept used in cost accounting to convert partially completed goods into the equivalent of fully completed units.