Customization Refers to

question 75

Multiple Choice

Customization refers to

• A)the specialization in one very small but highly sought out specialty item.
• B)Internet-enabled capabilities that make possible a highly interactive and individualized information and exchange environment for shoppers and buyers.
• C)the growing practice of personalizing the marketing mix elements to provide a unique shopping and buying experience for each customer.
• D)items that are unique in every dimension to minimize feature bloat.
• E)novelty items used as sales promotions such as cups,hats,etc. ,that will be imprinted with a company logo and use the company colors and slogans if applicable.

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Definitions:

Plan Design

The creation and structuring of a specific plan, such as a benefits plan or a research plan, detailing its components and objectives.

Pension Plans

Financial programs established by employers to provide retirement income for employees, where benefits are determined by factors such as salary history and duration of employment.

Turnover Rates

The percentage of employees leaving a company over a specific period, indicative of workforce stability.

Defined Contribution Plans

Retirement savings plans where the amount contributed to the plan is defined, but the future benefit can vary based on investment performance.