In Terms of the Online Customer Experience, Customization Refers to

question 132

Multiple Choice

In terms of the online customer experience, customization refers to

• A) the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to an individual's specific needs and preferences.
• B) the website's ability to conduct sales transactions for products and services.
• C) an interactive, Internet-enabled system that allows individual customers to design their own products and services.
• D) a website's aesthetic appeal and functional look and feel, reflected in site layout and visual design.
• E) the ability of a website to modify itself to, or be modified by, each individual user.

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Definitions:

Ethnicity

A category of people who identify with each other based on shared attributes such as culture, language, values, or ancestral origins.

Infant Mortality Rate

The statistical measure of deaths of infants under one year old per 1,000 live births.

Life Expectancy

The average period that an individual is expected to live, based on statistical analysis, often influenced by factors like genetics, lifestyle, and healthcare access.

Cancer Deaths

Fatalities caused by cancer, a disease characterized by the uncontrolled division of abnormal cells in a part of the body.