The Relationship Between the Interactive Communication Capabilities of the Internet

question 148

Multiple Choice

The relationship between the interactive communication capabilities of the Internet and customization is that

• A)a highly interactive and individualized information and exchange environment is created for shoppers and buyers.
• B)it helps customers reduce their search costs and more conveniently find the offerings with the desired features.
• C)it protects online consumer privacy about the customized products and services they desire.
• D)it records users' visits to websites, which enhances online consumers' convenience in future visits by suggesting offerings that may be of interest to them when they access the site.
• E)it reduces costs and wasted coverage both for the buyer and seller.

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Definitions:

Naturalistic Observation

A research method involving observing subjects in their natural environment without interference.

Adult Participants

Individuals over the age of majority, often involved in studies, research, or activities requiring legal adulthood.

Survey

A descriptive research method in which researchers use interviews and/or questionnaires to gather information about the attitudes, beliefs, experiences, or behaviors of a group of people.

Naturalistic Observation

A study approach where participants are monitored in their usual environment with no alterations made by the researcher.