The Objective of Institutional Advertisements Is to ________ Rather Than

question 19

Multiple Choice

The objective of institutional advertisements is to ________ rather than promote a specific product or service.

• A) generate support for nonprofit organizations
• B) increase frequency of purchase of new products
• C) tout the competitive advantages of one industry over another
• D) build goodwill or an image for an organization
• E) promote alternative uses for a product class

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Definitions:

Lower Leg

The part of the leg between the knee and the ankle, comprising the tibia and fibula bones.

Depressed Fracture

A type of bone fracture where part of the skull is sunken in due to trauma.

Inward

Directed or moving towards the inside or center.

Clavicle

A long bone that serves as a strut between the shoulder blade and the sternum or breastbone.