One of the Advantages Associated with Television as an Advertising

question 233

Multiple Choice

One of the advantages associated with television as an advertising medium is that it

• A)is a low-cost medium.
• B)has a short exposure time.
• C)can target specific audiences.
• D)has an unlimited amount of advertising time available.
• E)can be used to convey complex messages.

---

Definitions:

Genetic Differences

Variations in the DNA sequences among individuals that contribute to the biological diversity of organisms.

Racial Groups

Designates categories of humans based on physical characteristics, ancestry, genetics, or social relations, often constructed socially and culturally.

Genes

Segments of DNA located on chromosomes, which contain the instructions necessary for the development, functioning, and reproduction of organisms.

Imagined Characteristics

Attributes or qualities that are perceived or believed to exist, often without empirical evidence or based on stereotypes.