One of the Advantages Associated with Radio as an Advertising

question 56

Multiple Choice

One of the advantages associated with radio as an advertising medium is that it

• A)has a long exposure time.
• B)can target general audiences.
• C)has an unlimited amount of advertising time available.
• D)is relatively simple to convey complex messages.
• E)uses humor, sound, and intimacy effectively.

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Definitions:

Cash Basis

An accounting method where revenues and expenses are recognized only when cash is actually received or paid out, as opposed to when they are incurred.

Cost Of Goods Sold

Expenses directly linked to creating products sold by a business, which include labor and materials.

Cash Paid

Cash paid encompasses any outflow of cash from a company or individual for various purposes, including expenses, acquisitions, or investments.

Suppliers

Entities that provide goods or services to another entity, typically a company, under terms outlined in a contract or agreement.