New Product Brands Introduced as Defensive Moves to Counteract and Confront

question 261

Multiple Choice

New product brands introduced as defensive moves to counteract and confront a firm's competition are referred to as

• A) co-brands.
• B) private brands.
• C) fighting brands.
• D) brand extensions.
• E) subbrands.

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Definitions:

Hierarchical

Related to a system or organization in which people or groups are ranked one above the other according to status or authority.

Disney's Culture

The unique set of values, traditions, behaviors, and stories that make up the corporate ethos of The Walt Disney Company, often emphasizing creativity, storytelling, and customer experience.

Storytelling

the art of conveying events, messages, or narratives through the effective use of words, images, sounds, or actions to engage and influence an audience.

Community

A group of people living in the same area or having a particular characteristic in common, or a feeling of fellowship with others due to sharing common attitudes, interests, and goals.