Which of the Following Statements Regarding Segmentation Bases Is Most

question 53

Multiple Choice

Which of the following statements regarding segmentation bases is most accurate?

• A)The identification of demographic variables is more objective than the identification of psychographic variables,which is more subjective.
• B)Marketers should use segmentation bases in this order to reduce potential costs: behavioral,demographic,psychographic,and geographic.
• C)The identification of psychographic variables is more objective than the identification of demographic variables,which is more subjective.
• D)Behavioral segmentation is based primarily on personality.
• E)Psychographic segmentation is based primarily on product features.

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Definitions:

Field Support

Assistance and services provided to operational sites or field operations, often involving technical support, maintenance, and troubleshooting.

Franchise Partnership

A business arrangement where a franchisee partners up with a franchisor to open and operate a location of an established brand.

Area Of Dominant Influence (ADI)

A geographical area where the population can receive the same (or similar) television and radio station offerings, indicating a dominant media market region.

Franchising

A method of doing business wherein a franchisor licenses trademarks and tried and proven methods of doing business to a franchisee in exchange for a recurring payment, and often a percentage of the gross sales or profits.