If a Firm Hired SymphonyIRIGroup's BehaviorScan Service to Track Sales

question 13

Multiple Choice

If a firm hired SymphonyIRIGroup's BehaviorScan service to track sales of a new product made to a panel of consumers and assess the effectiveness of advertising and other promotion tactics,what type of test market is this?

• A)laboratory test market
• B)concept test market
• C)simulated test market
• D)controlled test market
• E)standard test market

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Definitions:

Normal Curve

A bell-shaped curve that represents the distribution of a set of data where most occurrences take place in the middle of the range.

Standard Deviation

A statistical measurement that quantifies the dispersion or spread of a set of data points around the mean.

Raw Scores

A raw score is the initial, unadjusted score obtained directly from the number of questions answered correctly on a test or assessment.

Test-retest Reliability

The consistency of test scores obtained by the same individuals over successive administrations of the same test.