Figure 8-3 Above Shows the Top Ten Prime-Time Broadcast TV

question 203

Multiple Choice

Figure 8-3 above shows the top ten prime-time broadcast TV shows during a recent May sweeps week.If an advertiser such as Apple wanted to buy time on one of these TV shows,which of the following statements would be most accurate?

• A)People who like reality TV are more likely to watch ABC than FOX.
• B)Apple should advertise on NCIS: Los Angeles since the rate CBS would charge is the same as the rate FOX would charge for American Idol.
• C)Apple would advertise on Dancing with the Stars-Results and NOT Dancing with the Stars because the proportion of the TV households actually tuned into the former is greater than the latter.
• D)Of all households with TVs in the U.S. ,fewer households watched American Idol-Wednesday than American Idol-Thursday.
• E)The cost of an advertisement shown on American Idol-Thursday would cost more than one aired during Dancing with the Stars-Results.

---

Definitions:

Unrecognized Past Service Cost

Costs associated with pension plan benefits earned by employees in prior periods not yet reflected in financial statements.

Periodic Pension Expense

The total expense recognized in a period related to an organization’s pension plan.

Funded Status

The financial condition of a pension or other post-employment benefit plan, calculated as the difference between plan assets and obligations.

Defined Contribution Plan

A retirement plan in which the employer, employee, or both make contributions on a regular basis, but the final amount received by the employee depends on the plan's investment performance.