A Church Put Advertisements in Its Weekly Bulletins to Encourage

question 218

Multiple Choice

A church put advertisements in its weekly bulletins to encourage its members to participate in the services by telling a brief,positive story about how fellow members have helped them during times of need.Jack volunteered and shared his story during a service.Afterwards,he felt joyous.Was this an exchange in a marketing sense?

• A)Yes,because the church ran an advertisement,a marketing activity.
• B)No,because the church is nonprofit organization and these actions are expected without any expectation of "exchange."
• C)No,because no money was exchanged.
• D)Yes,because sharing his story at a service was exchanged for a feeling of joy.
• E)No,because the church did not provide Jack with a tangible product or service.

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Definitions:

Present Value Tables

Tables that help in determining the present value of a future amount of money or stream of cash flows given a specific interest rate.

Issue Price

The issue price is the price at which securities, such as bonds or stocks, are sold to the public or initial investors during their first offering.

Bonds

Long-term debt securities issued by corporations, municipalities, or governments to finance operations, projects, or infrastructure, paying interest to investors.

Operating Lease

A lease agreement that allows a company to use an asset without ownership, where the lessor retains the risks and benefits of ownership.