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When a Customer Is Profiled Based on Needs and Price

question 48

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When a customer is profiled based on needs and price sensitivity, developing value propositions is easy.


Definitions:

Inferential Statistics

The branch of statistics that allows making predictions or inferences about a population based on a sample of data drawn from that population.

Descriptive Statistics

Statistical methods that summarize and describe the features of a dataset.

Descriptive Measure

Statistical calculations that summarize or describe the characteristics of a set of data, including measures such as mean, median, and mode.

Population

The entire pool from which a statistical sample is drawn and to which we seek to generalize our results in a study.

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