Before Customers Can Become Loyal, They Go Through a Process

question 15

Multiple Choice

Before customers can become loyal, they go through a process of

• A) awareness.
• B) acquiring knowledge.
• C) product trial.
• D) increasing involvement with the brand.
• E) comparing competitors' products.

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Definitions:

Demographics

Statistical data relating to particular populations, especially those concerning individuals' characteristics such as age, race, gender, income, and education.

Ethnic Group

is a community of people sharing a common cultural background, ancestry, language, and traditions.

Socioeconomically

Refers to the social and economic factors and how they influence individuals and communities.

Reluctance

A hesitancy or unwillingness to take action or embark upon a specific course due to doubt or apprehension.