An Important Part of Any Channel Strategy Is

question 25

Multiple Choice

An important part of any channel strategy is

• A) mitigating conflict.
• B) segmenting customers.
• C) identifying new opportunities.
• D) focusing on low-cost channels.
• E) conducting customer research.

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Definitions:

James-Lange Theory

A theory proposing that emotions arise from physiological reactions to events.

Cannon-Bard Theory

The Cannon-Bard theory is a psychological model proposing that emotional feelings and physiological reactions to stimuli occur simultaneously and independently.

Arousal Theory

Arousal theory suggests that there is an optimal level of arousal necessary for the best performance of any task; too little or too much arousal can decrease performance efficiency.

Body Response

Physical reactions or changes in the body as a response to stimuli or conditions.