Examlex
What are the five elements of narrative branding as described by Randall Ringer and Michael Thibodeau?
Goal
A desired result or achievement that an individual or organization aims to work toward through planned actions.
Positive Change
A term describing an improvement or a beneficial transformation in a situation, individual's life, or organization.
Negative Change
A shift in circumstances or conditions that leads to a deterioration or adverse outcomes compared to previous states.
Life Changes
Any noticeable alterations in one’s living circumstances that require readjustment.
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