In Segmenting Its Markets, an Aluminum Company First Looked at Which

question 150

Multiple Choice

In segmenting its markets, an aluminum company first looked at which end-use market to serve: automobile, residential, or beverage containers. This is an example of ________.

• A) macrosegmentation
• B) microsegmentation
• C) geographic segmentation
• D) global segmentation
• E) short-term segmentation

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Definitions:

Frederick Taylor

Pioneer of scientific management theory, which emphasizes efficiency and productivity through the analysis and organization of work flows.

Standardization

The process of developing and implementing technical standards to make a process or product more consistent and efficient.

Task Study

The examination and analysis of how tasks are accomplished within an organization, often aiming to enhance efficiency and productivity.

Theory Y

is a management approach that assumes employees are self-motivated, enjoy work, and will seek and accept responsibility and challenges.