It Is More Difficult to Assess the Bottom-Line Impact of Public

question 18

True/False

It is more difficult to assess the bottom-line impact of public relations activities than the bottom-line impact of advertising.

---

Definitions:

Avoidance

A defense mechanism or behavior aimed at evading unpleasant thoughts, feelings, or situations.

Aggression

A range of behaviors that can result in both physical and psychological harm to oneself, others, or objects in the environment.

Identification

The process of establishing or describing the identity of something or someone.

Sublimation

A psychological mechanism by which impulses or fantasies that society deems unacceptable are converted into actions or behaviors that are considered acceptable.