Which Type of Segmentation Can Center on the Use of the Word

question 23

Multiple Choice

Which type of segmentation can center on the use of the word when,such as when consumers get the idea to buy,when they actually make their purchase,or when they use the purchased item?

• A)usage occasions
• B)psychographic
• C)needs
• D)demographic
• E)geotargeting

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Definitions:

Secondary Appraisal

The phase in the stress response where an individual evaluates their resources and ability to cope with an impending threat or challenge.

Stages of Change Model

A theoretical model describing the phases individuals go through in altering behavior, including precontemplation, contemplation, preparation, action, and maintenance.

Theoretical Model

A systematic representation of an idea or concept that explains phenomena and predicts future outcomes.

Major Criticisms

Substantial or significant objections or disapprovals voiced against ideas, actions, or entities.