The Emphasis of a Marketing Strategy for a Discontinuous Innovation

question 307

Multiple Choice

The emphasis of a marketing strategy for a discontinuous innovation would most likely be to

• A)generate awareness among consumers.
• B)advertise benefits to consumers,stressing points of differentiation.
• C)educate consumers about new consumption patterns through product trial and personal selling.
• D)obtain widespread distribution in multiple channels.
• E)stress price differentials from competitors' products.

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Definitions:

Color Varies

Indicates that the color of an object or substance can change under different conditions or in different instances.

Ordinary Mole

A small, often dark, benign growth on the skin arising from nevus cells that are usually harmless.

Symmetrical

Having parts that match in size, shape, and position on both sides of a dividing line.

Ordinary Mole

A common type of benign skin growth that appears as a small, dark brown spot, caused by clusters of pigmented cells.