Market Segmentation Refers to

question 166

Multiple Choice

Market segmentation refers to

• A)the philosophy that to do a truly excellent job of marketing,a company should concentrate only one customer segment at a time.
• B)sorting prospective buyers into groups that are willing (or not)to pay more than the cost of production for a good or service.
• C)disaggregating prospective buyers from groups into segments of one (individuals)and creating specific products that will satisfy each individual's unique needs.
• D)aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action.
• E)the belief that it is possible to satisfy every customer's needs if you can identify the correct segment within which they belong.

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Definitions:

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Deep and close relationships characterized by a high level of trust, emotional support, and understanding, often developing over time.

Middle Childhood

A developmental stage that ranges approximately from 6 to 12 years of age, characterized by increased physical, cognitive, and social abilities.

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A social group of people, typically of similar age, background, or social status, who influence each other's behaviors and attitudes.

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The ability to regulate one's emotions, thoughts, and behaviors in the face of temptations and impulses.