Enlightened Marketing Calls for Building Long-Run Consumer Engagement, Loyalty, and Relationships

question 49

Multiple Choice

Enlightened marketing calls for building long-run consumer engagement, loyalty, and relationships by continually improving the benefits consumers receive from the firm's market offering. This is related to ________, one of the five sustainable marketing principles.

• A) consumer-oriented marketing
• B) innovative marketing
• C) sense-of-mission marketing
• D) societal marketing
• E) customer value marketing

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Definitions:

7 Ps

A marketing theory that extends the original 4 P’s (Product, Price, Place, Promotion) to include People, Processes, and Physical evidence.

Bank Representative

An individual working for a bank who is responsible for interfacing with and assisting customers, offering financial advice, and selling banking products.

Business Loan

Financial support that is provided to businesses by banks or other financial institutions, intended for business-related expenditures.

Branding

The process of creating a name, term, design, symbol, or any other feature that identifies a product or service and differentiates it from others.