Some Customers Inevitably Become Inactive or Drop Out

question 96

Multiple Choice

Some customers inevitably become inactive or drop out. The challenge for marketers is to reactivate them through ________ strategies.

• A) win-back
• B) retention
• C) defection
• D) sell-out
• E) recuperation

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Definitions:

Hypothesis

A proposed explanation for a phenomenon, set forth as a basis for further investigation.

Opinion

A personal view, attitude, or appraisal formed about something, not necessarily based on fact or knowledge.

Scientific Theories

Systematically organized knowledge applicable in a relatively wide variety of circumstances, especially a system of assumptions, accepted principles, and rules of procedure devised to analyze, predict, or explain the nature or behavior of a specified set of phenomena.

Science Goal

The objective or purpose pursued in scientific inquiry, often involving the generation, verification, and application of knowledge.