When Members of the Poynton's Nursery Loyalty Scheme Have Spent

question 54

Multiple Choice

When members of the Poynton's Nursery loyalty scheme have spent $1000 at any one of the chain's retail outlets,Poynton's sends them a $25 gift voucher,redeemable at any one of the chain's retail nurseries.Poynton's is using data about customer spending for which purpose?

• A)to identify prospects
• B)to tailor offers to distinct market segments
• C)to identify cross-selling opportunities
• D)to reactivate the customer's purchases
• E)data mining

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Definitions:

Parasympathetic

The branch of the autonomic nervous system responsible for regulating the body's rest and digest functions, opposing the sympathetic system.

Sympathetic

Part of the autonomic nervous system responsible for the body's "fight or flight" response to stress.

Parasympathetic

Relating to the part of the autonomic nervous system that conserves energy by slowing down the heart rate and increasing intestinal and gland activity.

Somatic

Relating to the body, especially as distinct from the mind.