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Rather Than Looking at Straight Numbers of Output by Salesperson

question 32

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Rather than looking at straight numbers of output by salesperson or sales force,managers may use ratios to:


Definitions:

Return on Investment

A measure of the profitability of an investment, calculated by dividing the net profit by the initial cost of the investment.

Total Sales

The sum of all sales (revenue) generated by a business within a specific period, reflecting the volume or value of all units sold.

Operating Data

Information related to the day-to-day functions of a business, which includes sales, production volumes, and inventory levels, used to support operational decision-making.

Sales

The total revenue generated from the sale of goods or services.

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