Michael Has Just Been Hired as the Sales Manager for Blackbeard,a

question 56

Essay

Michael has just been hired as the sales manager for Blackbeard,a new software company selling customized accounting systems for nonprofit organizations.He is trying to anticipate objections customers will have toward his company's products.Explain the five major types of objections he should anticipate.

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Definitions:

Paid-in Capital

The sum of funds a business has obtained from its stockholders by selling them stock shares.

Par Value

A nominal value assigned to a share of stock in the charter of a corporation, which does not necessarily reflect its market value.

Common Stock

Equity securities representing ownership in a corporation, providing voting rights, and a dividend claim on earnings.

Cumulative Nonparticipating Preferred Stock

Preferred stock that accumulates unpaid dividends, which must be paid out before dividends can be distributed to common stockholders, but does not participate beyond the fixed dividend.