SHAMPOO MINI CASE: Shimmer Is a Well-Known Brand of Shampoo

question 79

Multiple Choice

SHAMPOO MINI CASE: Shimmer is a well-known brand of shampoo that is recognized as being endorsed by the hair dressers of Hollywood stars. Consumers who are highly attuned to social risks associated with personal beauty products perceive that Shimmer shampoo is a high quality shampoo formulation that won't damage hair and renders hair easy to manage and style. The company has recently come out with a line of conditioners under the Shimmer brand name in the hope that consumers will carry their perceptions of Shimmer shampoo over to the new line of conditioners.
-In the SHAMPOO MINI CASE, the perceptions of consumers regarding Shimmer shampoo constitutes their ________.

• A) conditioned stimulus
• B) conditioned response
• C) unconditioned stimulus
• D) unconditioned response
• E) cognitive associative learning

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Definitions:

Gate-Keeping Role

The function of controlling, limiting, or facilitating the flow of information in an organization or social system.

Task-Oriented

A focus on performing tasks and achieving specific outcomes, often emphasizing productivity and efficiency.

Self-Management

Involves controlling one’s behavior, emotions, and thoughts in the pursuit of long-term goals.

Maintenance-Related

Pertaining to tasks, activities, or actions aimed at keeping things in a state of functioning or efficiency.