Derek's Company Was Bidding on the Construction of a New

question 55

Multiple Choice

Derek's company was bidding on the construction of a new penguin display at a world-famous zoo. When putting together his bid, Derek began by determining what the zoo would be willing to pay for the structure, and then subtracting a reasonable profit for the company. The result would be the cost of production. For example: If price to zoo = $6 million, and company profit margin = $2 million, the cost to produce cannot exceed $4 million. [$6 million - $2 million = $4 million.] The demand-based pricing strategy in this example is called ___________.

• A) target costing
• B) penetration pricing
• C) cost-based pricing
• D) volume pricing

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Definitions:

Globalization

The process of transformation of local or regional phenomena into global ones, involving the interconnectedness of economies, societies, and cultures across the world.

Global North

Wealthy, industrialized countries in the northern hemisphere (previously referred to as the First World).

Global South

Term used to describe countries and regions located primarily in the southern hemisphere, often focusing on those with developing or underdeveloped economies, highlighting global inequities.

Wal-Mart

A multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores.