Which of the Following Is an Advantage Associated with Media

question 1

Multiple Choice

Which of the following is an advantage associated with media publicity?

• A) effectiveness at completing the communications product
• B) ability to reach small market segments and/or specific audiences
• C) ease with which PR activities are coordinated with other promotional activities, even when the activities are performed in different departments
• D) high absolute cost but low relative cost

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Definitions:

Land Ownership

The legal right or title to possess and use a specific parcel of land.

Reliable Factual Information

Information that is dependable and based on facts, thereby considered accurate and trustworthy.

Uncertainty

A state of having limited knowledge where it is impossible to exactly describe the existing state, a future outcome, or more than one possible outcome.

Risk

The exposure to the chance of loss or damage, or the uncertainty regarding the outcome of an action or decision.