Clearwater Hampers Is a Small British Company That Sells Luxury

question 114

Multiple Choice

Clearwater Hampers is a small British company that sells luxury food and drink in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where present-buying is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business. Clearwater has had several orders for more than a quarter of a million dollars. The company's leading salesperson is Peter Austin, who sees his company "as a service company rather than a food and drink business. Our priority is to get the hampers out on time, filled with the right products." Austin often checks to see if his customers are satisfied with his service. After landing a $200,000 order for baskets, Austin should most likely engage in all of the following EXCEPT:

• A) concentrating on improving account penetration.
• B) showing his appreciation with a thank-you note.
• C) handling customer complaints promptly.
• D) calling and texting the customer daily.
• E) treating his customers like royalty.

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Definitions:

Peahens

The female counterparts of peacocks, distinguished by their lack of the colorful tail feathers exhibited by males.

Eyespots

Distinctive markings on some animals, serving as a form of mimicry or camouflage.

Good Genes Hypothesis

A theory in evolutionary biology suggesting that individuals with favorable genetic traits are more attractive to the opposite sex because those traits are associated with better health or greater survivability.

Opportunity for Selection

The potential for natural selection to act on a population, often quantified by the variance in reproductive success among individuals.