The Customer Benefit Approach Is Most Useful When the Salesperson

question 77

Multiple Choice

The customer benefit approach is most useful when the salesperson:

• A) knows the prospect's critical needs.
• B) calls on a new, unfamiliar prospect.
• C) develops a lengthy sales presentation.
• D) sells a complex, technical product.
• E) sells newly redesigned products.

---

Definitions:

Breathing Difficulty

A condition experienced when one finds it hard to breathe normally, which may be due to various health issues or environmental factors.

Emotional

Relating to a person's feelings, moods, and affective states.

Intellectual

Relating to the ability to think and understand ideas and information at a high level.

Communication Competency

The ability to effectively transmit, receive, and interpret ideas, information, and feelings through verbal and non-verbal means.