Figure 2-11 -Based on the Sales Revenue Data Shown in Figure 2-11

question 163

Multiple Choice

Figure 2-11
-Based on the sales revenue data shown in Figure 2-11 above, as a marketing manager for Apple, you would most likely conclude that

• A) the planning gap is narrowing.
• B) the actual sales results (line B
• E) tracked fairly well with the 2009 plan (line B
• D).
• C) the actual sales results (line B
• E) underperformed the 2009 plan (line B
• C).
• D) sales have slowed significantly since 2009 (line B
• C).
• E) the 2009 plan (line B
• D) was far too aggressive and could not be achieved.

---

Definitions:

Units Sold

The total number of units of product that have been sold during a particular period.

High-low Method

A way to estimate the variable and fixed components of costs by analyzing the difference in costs between the highest and lowest activity levels.

Unit Produced

A measurement or quantity of goods manufactured during a specific period, often used to track production levels and efficiency.

Variable Cost

Expenses that vary directly with the level of production or sales volume, like materials and labor.