Part of the Growth Strategy for Yum! Brands, the Parent

question 307

Multiple Choice

Part of the growth strategy for Yum! Brands, the parent company of KFC, Pizza Hut, and Taco Bell, is expansion of its current fast-food businesses into untapped international markets, such as China, Russia, and India. This type of expansion would be a ________ strategy.

• A) product development
• B) market penetration
• C) diversification
• D) market development
• E) market saturation

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Definitions:

Qualitative Research

A research method focusing on understanding concepts, thoughts, or experiences through analysis of non-numeric data, such as interviews or observations.

Observational Research

A research method involving the systematic recording of observable behaviors or events in their natural setting without intervention by the researcher.

Qualitative Research

A research method focusing on understanding concepts, thoughts, or experiences through analysis of non-numerical data, such as interviews, observations, and texts.

Ethnography

A qualitative research method focusing on the systematic study of people and cultures from the insider perspective.