Part of the Growth Strategy for Yum! Brands, the Parent

question 307

Multiple Choice

Part of the growth strategy for Yum! Brands, the parent company of KFC, Pizza Hut, and Taco Bell, is expansion of its current fast-food businesses into untapped international markets, such as China, Russia, and India. This type of expansion would be a ________ strategy.

• A) product development
• B) market penetration
• C) diversification
• D) market development
• E) market saturation

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Definitions:

General Ledger

A comprehensive accounting record of all transactions of a business, summarizing all accounts and transactions in one place.

General Ledger Accounts

These are the main accounts where all the business transactions of a company are recorded, serving as a permanent record organized by account.

Trial Balance

A financial worksheet that gathers the balances from all accounts into debit and credit columns, verifying the mathematical accuracy of a company's accounting system.

Recording Process

The method of capturing and documenting financial transactions in the accounting records.