Medtronic, a Company That Makes Heart Pacemakers, Introduced a New

question 308

Multiple Choice

Medtronic, a company that makes heart pacemakers, introduced a new product at medical conventions across Asia to demonstrate its many beneficial features. The convention presentations are an example of its

• A) market segmentation and targeting strategy.
• B) price strategy.
• C) place strategy.
• D) promotion strategy.
• E) product strategy.

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Definitions:

Lifestyle Choices

Decisions individuals make about how to live and behave, including diet, exercise, leisure activities, and work, which can affect their health and well-being.

Physical Health

A state of well-being in which an individual realizes their own abilities, can cope with normal stresses of life, and is able to make a contribution to their community.

Type A

A personality type characterized by high levels of competitiveness, self-driven ambition, impatience, and urgency, often linked to stress and heart disease.

Type B

A personality type characterized by a more relaxed, less time-urgent, and less competitive approach to life compared to Type A.