The Combination of One or More Communication Tools Used to Inform

question 56

Multiple Choice

The combination of one or more communication tools used to inform prospective buyers about the benefits of the product, persuade them to try it, and remind them later about the benefits they enjoyed by using the product is referred to as the

• A) promotion channel.
• B) channel of communication.
• C) marketing matrix.
• D) promotional mix.
• E) media mix.

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Definitions:

Market Price

The current price at which an asset or service can be bought or sold in a open market.

Variable Costs

Variable costs are those expenses that change in proportion to the volume of goods or services that a business produces.

Cost Driver

A factor that influences or contributes to the expense of certain business operations or activities.

Support Department

Units within an organization that provide essential services or assistance to revenue-generating departments but do not directly generate revenue themselves.