Which of These Forms of Direct Marketing Has the Highest

question 45

Multiple Choice

Which of these forms of direct marketing has the highest response rate?

• A) direct mail
• B) e-mail
• C) paid search
• D) telemarketing
• E) advertising

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Definitions:

Purely Competitive Producer

A firm that is one of many in a market producing identical products, where it has no power to set prices due to market forces.

Produce At A Loss

Operating a business or producing goods in such a way that the costs exceed the revenue, resulting in financial losses.

Short-Run Supply Curve

A supply curve that shows the quantity of a product a firm in a purely competitive industry will offer to sell at various prices in the short run; the portion of the firm’s short-run marginal cost curve that lies above its average-variable-cost curve.

Average Total Cost

The total cost of production (fixed plus variable costs) divided by the number of units produced.