In Terms of Promotion, Which of the Following Consumer Product

question 237

Multiple Choice

In terms of promotion, which of the following consumer product types stresses status and brand uniqueness?

• A) specialty product
• B) convenience product
• C) shopping product
• D) unsought product
• E) discretionary product

---

Definitions:

Permafrost

Permanently frozen ground that occurs in high latitude regions of the Earth, consisting of soil, gravel, and sand usually bound together by ice.

Rock Fall

A mass-wasting process whereby large rocks and smaller pieces of bedrock detach and fall onto the ground.

Scarp

A steep slope or cliff, especially at the edge of a plateau or separating areas of land at different elevations.

Sliding Block

A term often used in physics and engineering to describe a block or mass that moves along a surface, typically used in the study of friction and motion.