One Reason New Products Fail Is That Although Most Major

question 125

Multiple Choice

One reason new products fail is that although most major corporations use a formal decision-making process, sometimes they fail to critically evaluate the progress along the way. This is why many firms have a ________ to ensure that problems are corrected before proceeding to the next stage.

• A) written protocol
• B) Stage-Gate®process
• C) cross-functional team
• D) prototype test
• E) test market

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Definitions:

Hippocrates

An ancient Greek physician often referred to as the "Father of Medicine," known for his lasting contributions to the practice of medicine, including the Hippocratic Oath.

Cerebrospinal Fluid

A clear, colorless body fluid found in the brain and spinal cord that acts as a cushion for the brain's cortex, providing basic mechanical and immunological protection.

Black Bile

In ancient and medieval medicine, one of the four bodily humors believed to be associated with melancholy.

Essential Fluid

A necessary or critical bodily fluid for physiological functions, such as blood, lymph, or cerebrospinal fluid.