One Reason New Products Fail Is That Although Most Major

question 125

Multiple Choice

One reason new products fail is that although most major corporations use a formal decision-making process, sometimes they fail to critically evaluate the progress along the way. This is why many firms have a ________ to ensure that problems are corrected before proceeding to the next stage.

• A) written protocol
• B) Stage-Gate®process
• C) cross-functional team
• D) prototype test
• E) test market

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Definitions:

Kohlberg's Schematic Analysis

A psychological framework developed by Lawrence Kohlberg that categorizes moral development into stages, used to analyze the moral reasoning behind decisions and behaviors.

Moral Development

The process through which individuals develop proper attitudes and behaviors toward other people in society, based on social and cultural norms, rules, and laws.

Conventional

Consisting with or based on norms, standards, or practices that are widely accepted and established.

Social Responsibility

The ethical framework suggesting that individuals or organizations should act in a way that benefits society at large.