The Purpose of the Introduction of 3M Post-It Flag Highlighters

question 120

Multiple Choice

The purpose of the introduction of 3M Post-it Flag Highlighters was to

• A) stay ahead of trends and focus its marketing program on only one segment.
• B) stay ahead of trends and focus its marketing program on expanding distribution.
• C) increase production economies of scale by reducing manufacturing and marketing costs for Post-it Flags and Post-it Notes.
• D) preempt a competitive move by Sanford's Sharpie to introduce a similar product.
• E) help college students with their studying.

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Definitions:

Goal Setting

The process of identifying something that one aims to achieve and establishing measurable objectives and timeframes to accomplish it.

Efficiency;Effectiveness

Efficiency refers to accomplishing something with the least waste of time and effort; effectiveness is about achieving the intended or desired result.

Management By Objectives

A management strategy where employees and managers collaborate to set, understand, and achieve specific objectives within an organization.

Performance Management

A systematic process by an organization to improve employee performance through objectives, feedback, and coaching.